Project Background

Challenge

Dell Technologies needed a dynamic, modular email system to support their global Renewals Program, allowing content to adapt by customer, region, and message type.

Solution

I designed a scalable email design system in Figma, built around 12 modular components with 3–10 variations each. Every element, including logos, headers, hero layouts, CTAs, and multi-column content, was optimized for both light and dark modes and made responsive for desktop and mobile. The system included Dell’s extended color palette, refined typography, and accessibility-focused hierarchy to ensure usability across audiences.

Outcome

The final prototype demonstrated seamless drag-and-drop email assembly, receiving enthusiastic feedback from Dell and my internal team for its clarity, flexibility, and implementation-ready precision.