Project Background

Lenovo needed a centralized digital experience to support their global APOS renewals ecosystem, unifying content, communications, and enablement for internal sales, channel partners, and end customers across 22 countries.

Challenge

The existing renewals process relied on static assets, fragmented notifications, and decentralized content updates, creating issues with version control, onboarding, analytics, and global consistency. Lenovo required a scalable, multi-language platform that could simplify workflows, align stakeholders, and support account-based renewals.

Solution

I helped design a flexible UX/UI system for the APOS Resource Center, transforming hundreds of static materials into a dynamic, multilingual WordPress experience. The platform included 9 custom page templates, embedded training videos, configurable dashboards, and AI-assisted content generation to accelerate go-to-market needs. The design emphasized clarity, scalability, and accessibility for Lenovo’s global sales teams, channel partners, and end customers.

Outcome

The new platform delivered measurable impact, including 48 percent year-over-year revenue growth, a 50 percent reduction in Channel Partner onboarding time, and alignment of 800 sales reps and 40,000 partners. Communications scaled to more than 4,300 indirect contacts across 14 languages. The project earned MARCOM Gold, AVA Digital Gold, and a TSIA Star Award, and received strong praise from Lenovo partners for its clarity and improved customer experience.