Project Background

Challenge

Altair Technology’s primary website serves multiple industries, which made it difficult to speak directly to healthcare organizations and their expectations around accessibility, security, and trust. The challenge was to create a healthcare-specific experience that felt purpose-built, without breaking consistency with the parent brand or adding long-term maintenance complexity.

Solution

I independently designed and developed a standalone healthcare website as a focused extension of the Altair brand. I refined the content structure, navigation, and visual hierarchy to address healthcare audiences directly while preserving shared brand elements for continuity. The site was built with accessibility, clarity, and scalability in mind, creating a flexible foundation that can grow alongside Altair’s healthcare offerings.

Outcome

The site was recently launched and has received positive feedback from internal stakeholders and healthcare clients for its clarity, professionalism, and healthcare-first positioning. It now serves as a dedicated digital touchpoint supporting sales conversations and future growth.