Project Background

Challenge

Sharp Health MD needed a full brand identity and web presence delivered in under a month. The project included logo design with multiple iterations, color palette exploration with accessibility testing, signage and business card mockups, and a single-page landing site to serve as the foundation for a future multi-page website.

Solution

I created five rounds of logo concepts and iterations, exploring illustration, typography, and lockup variations to provide the client with a broad selection. The color palette was audited and refined for accessibility, and branding mockups were produced for signage and business cards. I also designed a responsive single-page landing site. Rapid, effective feedback responses and a wide range of options ensured a smooth process and allowed the client to finalize decisions quickly.

Outcome

The final brand system delivered a cohesive, professional identity across physical and digital assets, exceeding expectations while meeting tight deadlines. The client gained flexibility, accessibility, and a polished foundation for their ongoing web presence.